Phenix Enjoys a Successful 2018 Surfaces Show

Phenix at聽Surfaces聽2018聽
Phenix delivers another incomparable show experience at this year鈥檚 International Surfaces Event. The International Surfaces Event is held聽annually聽at Mandalay聽Bay聽in Las Vegas, Nevada. Shortened and referred to as聽鈥淭ISE鈥澛爄s THE industry marketplace for floorcovering, stone, and tile industry professionals – offering four impressive days of the newest products, hands-on demos, inspiring trends, key manufacturers + industry suppliers, along with unmatched education and networking opportunities.
Phenix Flooring has聽had a strong presence at聽Surfaces for聽the past聽7 years, and this聽year was no exception. Crafted聽by Phenix was our Surfaces 2018 theme. By capturing the artisanal approach to flooring development and sales that Phenix is known for, 鈥淐rafted by Phenix鈥 set the tone for this year鈥檚 show. Phenix聽supported this聽theme by showcasing the expansion of several new carpet collections, including Cleaner Home, STAINMASTER聽PetProtect,聽and our聽SureSoft聽solution dyed polyester. We also featured the聽addition of several new hard surface products and displays聽and the introduction of a new聽main street commercial collection, Phenix On Main.
We聽increased visibility with a larger聽and more open聽booth聽space聽allowing us to聽feature聽both hard聽surface and soft surface as equals on the floor.聽聽Point of View was the featured hard聽surface style聽and was eye catching with聽3 unique聽floor layouts. Point of View, luxury vinyl plank and tile,聽is part of our new Design Mix program that allows users to mix and match colors and textures to create unique floor layouts. The carpet styles featured were Karma, a new bold pattern that features a subtle plaid design, and Stoneybrook II, a textured multicolor pattern. The addition of聽20鈥櫬爈it walls聽also added to the interest of our booth design this year.聽We wowed attendees with聽a聽new hanging sign that could be seen from across the showroom floor. Our booth also highlighted an area where attendees could learn more about our Cleaner Home collection featuring聽Microban聽Antimicrobial Technology with support staff from聽Microban聽there to help. And聽for the first time in Phenix history聽at Surfaces, we offered customers the opportunity to purchase special goods in our booth.聽The entire space was clean and open bringing in positive energy from all who passed by.